Wahoo Fitness is a tech-fitness company that has developed a network of fitness sensors and smart devices for runners, cyclists and fitness enthusiasts - Wahoo KICKR Smart Trainers, Wahoo Elemnt GPS Bike Cyclometers/ Computers, etc. At Wahoo, they are dedicated not only to capturing and measuring your fitness data, but also to assistance you understand what it means and achieving better results.Working out is called working out because it’s not easy. Like all work, it’s about sacrifice. You put in the time, you get the reward. They're not about finding ways to make the work easier. We’re about making it meaningful. We’re about eliminating the boredom. We’re about using the ridiculously powerful technology you already own to hold yourself to a higher standard. We do it by connecting every stride, crank and squat to your smartphone, tablet or laptop. We do it by partnering with the best fitness apps so you can choose which one that works for you. We do it the same way you do: by cranking it out until we reach our goals. Then we aim a bit higher and start all over again.